It started as my mom's dream. Now it's mine too.
A mother and daughter nail brand, hand-poured in Ontario, built on stubbornness and over twenty formulas that didn't make the cut.
Why Muse exists
My mom Alina has been a nail tech most of her life. When she moved to Canada, she spent years searching for the kind of gel polish she grew up with European standart - the quality, the smooth application, the wear. She couldn't find it. So she compromised, like every tech does.
For five years, we sold another brand together. That whole time, she'd say, "We could make this better." Eventually I believed her.
Muse is what happened when we stopped waiting for someone else to do it. European-grade quality, made in Canada, priced so techs here can actually afford it.
Her dream - and now mine.
Meet our founders
Betty & Alina
Mom is the nail tech, the formulator, the one who says "throw it out, start again" twenty times. I'm the one running the business, answering your emails, packing your orders, and making sure her standards reach you exactly as she intended.
Four things we won't compromise on
European-grade quality
The standard mom grew up with. Now made here.
Easy application
Smooth, self-leveling, forgiving. Techs feel it on the first stroke.
Honest pricing
Built for the Canadian economy. No imported markups.
Healthier formulas
Our pro gels are HEMA-free and TPO-free, because every client matters.
HAND-POURED IN ONTARIO
Every bottle is poured by hand. Every label is applied by us. Every batch is tested in our own studio before it ships to a single salon.
Twenty-plus formulas hit the garbage before this one made it to you. This brand is built on our hard work, our tears, and a stubborn belief that "good enough" never is.
More than math and science
We volunteer in local schools because we want kids to know that building something with your hands, your taste, and your name on it is just as valuable as the careers everyone else celebrates. Muse is proof.
This product has completely transformed my nail care routine. The quality is exceptional and the results are salon-worthy!
Join thousands of satisfied customers who trust our premium nail care products